Now this is an innovative idea for publicity: Los Campesinos! are compiling a box full of records that they will accumulate along the way on their upcoming US tour. And then, they'll give it to some lucky fan. Can I say now that I'd like to be that person? Already the list of its contents is intriguing, and they haven't even started up here yet.
Apparently, you have to follow along on their blog, gather clues or whatnot and be constantly reminded that you are one of millions of people wishing to get lucky. I think it is brilliant marketing and a heck of a lot of fun. As I always say about lottery tickets, it's the cheapest entertainment you can get for a buck.
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